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ANNUAL REPORT OF COOPERATIVE REGIONAL
PROJECTS PROJECT S290(formerly S-103): Technical and Economical Efficiencies of Producing, Marketing, and Managing Environmental Plants
WORK PLANNED FOR NEXT YEAR A grant was obtained to study the impact of state marketing programs on ornamental plant sales. The grant was obtained from the Horticultural Research Institute (MS, GA, TX, TN, NC). Funding was obtained in November, 2001 and work is progressing. Investigations of service quality relative
to horticultural businesses are planned through survey research. Surveys are being developed for the fourth national marketing survey regarding sales in 2003. Comparison of results from the three surveys conducted by members and associates of the of S-290 committee will be compared over the 20 years and could present adjustment trends in the location and type of buyers purchasing landscape plants from U.S. nurserymen. This market structure information could help industry participants when making intermediate and long-run production or marketing decisions. The S-290 committee continues to use innovative communication routes to communicate with clientele. Its World Wide Web Page (http://www.hcs.ohio-state.edu/s290) has been a highly effective tool to publish results. Both short reports to assist garden center mangers and owners and information from the previous national surveys on trade flows and marketing practices within the United States nursery industry are currently available over the WWW. Current
publications are in the publishing stage. They will be available on the
S-290 and the CSREES website in PDF format. Statement of Accomplishments As
federal government collection and analysis of primary data decreases, other institutions
must provide this valuable service. This cooperative committee of horticultural
and agricultural economic researchers from twenty-two states has continued to
provide a five year snapshot of the trade flows and marketing practices of the
United States nursery industry. Furthermore, the mix of horticultural and agricultural
economic researchers is increasingly being recognized as a powerful combination
to address the needs of the landscape plant industry. | |
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