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| ANNUAL REPORT OF COOPERATIVE
REGIONAL PROJECTS PROJECT: S-103 (DC-977-01), TECHNICAL AND ECONOMICAL EFFICIENCIES OF PRODUCING AND MARKETING LANDSCAPE PLANTS
WORK PLANNED FOR NEXT YEAR A grant was written to study consumer perceptions of landscape value and submitted to the Horticultural Research Institute (MI, DE, GA, TX, TN, NC). Funding was obtained in November, 1997 and work is progressing. Surveys have been mailed relative to the third national marketing survey regarding sales in 1998. Comparison of results from the three surveys conducted by members and associates of the of S-103 committee would will 15 years and could present adjustment trends in the location and type of buyers purchasing landscape plants from U.S. nurserymen. This market structure information could help industry participants when making intermediate and long-run production or marketing decisions. The
S-103 committee continues to use innovative communication routes to communicate
with clientele. Its World Wide Web Page (hortwww-2.ag.ohio-state.edu/s103) has
been a highly effective tool to publish results. Both short reports to assist
garden center mangers and owners and information from the 1994 national survey
on trade flows and marketing practices within the United States nursery industry
are currently available over the WWW. Statement of Accomplishments As federal government collection and analysis of primary data decreases, other institutions must provide this valuable service. This cooperative committee of horticultural and agricultural economic researchers from twenty-two states has continued to provide a five year snapshot of the trade flows and marketing practices of the United States nursery industry. Furthermore, the mix of horticultural and agricultural economic researchers is increasingly being recognized as a powerful combination to address the needs of the landscape plant industry.
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