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| ANNUAL REPORT OF COOPERATIVE
REGIONAL PROJECTS PROJECT: S-103, TECHNICAL AND ECONOMICAL EFFICIENCIES
USEFULNESS OF FINDINGS Due to the nationwide level of participation on the S-103 project, and the breadth of interdisciplinary work conducted, research results continue to reach all levels of the horticultural industry, from the producer and industry support firms to the wholesale/intermediate marketers and service industries to the retail marketer to the consumer. Due to the nationwide level
of participation on the S-103 project, and the breadth of interdisciplinary work
conducted, research results continue to reach all levels of the horticultural
industry, from the producer and industry support firms to the wholesale/intermediate
marketers and service industries to the retail marketer to the consumer. New container production technologies evolve to resolve critical
production problems. An economic analysis of these technologies helps producers
discover which technology results in the lowest per plant cost. Similarly, competitive
analyses of turfgrass species help growers determine the most profitable species
to grow. Cost of production budgets continue to
provide current and potential nursery operators information necessary to make
sound business decisions. By updating existing publications that have been used
by nurseries and financial institutions, we provide our constituents with accurate,
relevant information. Use of wildflowers and native
grasses along roadways is an attractive and cost-effective alternative to mowed
turf. Many states are seeking recommendations for highway plantings. Data from the national nursery trade flow survey will provide
valuable information about the structure of the nursery industry. Estimation of population thresholds are useful to urban and rural areas in focusing local economic development programs. Documentation of the size and scope of the nursery/landscape and turf industries will help these industries achieve the political clout they deserve. A review of the current state of consumer preference literature will provide retailers with a source of information to help them make product mix and merchandising decisions.
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