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| ANNUAL REPORT OF COOPERATIVE
REGIONAL PROJECTS PROJECT: S-103 (DC-977-01), TECHNICAL AND ECONOMICAL EFFICIENCIES OF PRODUCING AND MARKETING LANDSCAPE PLANTS
PUBLICATIONS Safley, Charles D., Douglas A. Bailey and Michael K. Wohlgenant, "Garden Center Purchase Patterns During the Spring and Fall Marketing Seasons" Greenhouse Product \par News, Volume 9, Number 2, February 1999. DiRienzo, Cassandra and Charles Safley, "Service Is Critical: Garden Center Industry Survey", Country Folks Grower, Volume 8, Number 2, pp 9-16, February 1999. Safley, Charles D., Michael K. Wohlgenant and Cassandra DiRienzo, "Boosting Garden Center Promotional Events with Targeted Advertising" , Greenhouse Product News, pp 30-39, August 1999. Safley, Charles D. and Michael K. Wohlgenant, "Factors Affecting Consumer Purchases of Fall Nursery Products: Fall 1997 Consumer Survey", Department of Agricultural and Resource Economics, ARE Report No. 19, In Press. Brooker, John R., Distribution of Nursery Sales as Retail or Wholesale and Overall Industry Growth, by State, SNA News Line, (March/April), Southern Nurserymens Association, Atlanta, GA, November, Mar/Apr, 1999. Brooker, John R., Marketing Practices Within the Nursery Industry: The Tennessee Situation, Fourth Annual Report: SNA Research Conference, Southern Nurserymens Association, Atlanta, GA, 44(1999)pp506-510. Behe, Bridget K. 1999. Preface and Introduction. Tips on Growing Bedding Plants. Ohio Florists' Association Services, Inc. Fourth Edition, 157 pages. Behe, Bridget K. 1999. Chapter 18: Marketing. Tips on Growing Bedding Plants. Ohio Florists' Association Services, Inc. Fourth Edition, 157 pages. Behe, Bridget, Robert Nelson, Susan Barton, Charles Hall, Charles D. Safley, Steven Turner. 1999. Consumer Preferences for Geranium Flower Color, Leaf Variegation, and Price. HortScience 34(4):740-742. Behe, Bridget and Susan Barton. 1999. Customers in Seven U.S. Markets Assess Service Quality in Traditional and Non-traditional Retail Garden Center Outlets. HortSci 34:530. Abstract #497. Muzi, Karl J., M. Gaque, R.T. Fernandez, B. Behe, and S. Barton. 1999. Consumer Perceptions of Landscape Value Using Different Designs, Types of Plant Material, and Plant Sizes. HortSci 34:555. Abstract #624. Frank, Chris, Eric Simonne, Robert Nelson, Amarat Simonne, and Bridget Behe. 1999. Factors Determining Consumer Preferences for Colored Bell Pepper. HortScience 34:518. Abstract #427. Behe, Bridget. 1999. Nurture Floral Health With Proper Care & Handling. Super Floral 12(12):8-12. Behe, Bridget. 1999. Ensure a Rosy Future for Your Customers. SuperFloral Care & Handling Column. 12(11):84. Behe, Bridget. 1999. Poinsettia Marketing. Ohio Florists' Association Bulletin 840:1, 16-17. Hardy, Jill, Bridget Behe, and Robert Schutzki. 1999. Consumer Segmentation Based on Perceived Plant Knowledge and Gardening Involvement. Southeastern Floriculture 9(5):27-28. Behe, Bridget K. 1999. How to Make Your Poinsettias More Profitable. GMPro Marketing Column 19(9):76-78. Behe, Bridget. 1999. Fall for Plants. SuperFloral Care & Handling Column 12(6):72. Behe, Bridget K. 1999. Creating a Demand for Horticulture products. GMPro Marketing Column 19(7):95-96. Behe, Bridget. 1999. Hardy Foliage Plants Safeguard Consumer Success. SuperFloral Care & Handling Column 12(6):72. Behe, Bridget. 1999. Warm Dad's Heart with Blooming and Foliage Plants. SuperFloral Care & Handling Column 12(4):36. Behe, Bridget K. 1999. Who's Playing on Your Team? GMPro Marketing Column 19(5):64-65. Behe, Bridget. 1999. Satisfaction with Your Outlet. American Floral Endowment Update. Summer/Fall: 3 Behe, Bridget. 1999. More Pie Pieces. American Floral Endowment Update. Summer/Fall: 4. Behe, Bridget K. 1999. Retailers - Get (and Keep) a Piece of the Pie. American Floral Endowment Update Winter: 1-3. Behe, Bridget. 1999. Happy in the Home, Glorious in the Garden. American Floral Endowment Update Summer/Fall:5. Behe, Bridget K., Jill Hardy, and Elizabeth Moore. 1999. 1998 Season Sales Summary. Ohio Florists' Association Bulletin, Special Edition, March:1-11. Behe, Bridget K. 1999. Distinguish Your Products. GMPro Marketing Column 19(3):50-52. Smith, D.R., J.H. Edwards, C.H. Gilliam, B.K. Behe. 1999. What Kinds of Organic Mulches Do Buyers Want? BioCycle 40(1):28-29. Behe, Bridget. 1999. Re-examine your pricing.(Marketing column). GMPro 19(1):70-71. Harkess, R.L. 1999 Poinsettia Cultivar Evaluation - 1997. MAFES Research Report 22(7). Hidalgo, P.R., Harkess, R.L., and Matta, F.B. 1999. Poinsettia(Euphorbia pulcherrima) production in media containing vermicompost from cow, sheep, and horse animal wastes. HortScience 34(5):835. (abstract). Hidalgo, P.R., Matta, F.B., and Harkess, R.L. 1999. Media containing earthworm castings as related to plant growth of marigold (Tagetes erecta). HortScience 34(5):825. (abstract). Bell, A.W., and Harkess, R.L. 1999. Use of iron humate to control iron chlorosis in azalea and cleyera production. HortScience 34(5):825. (abstract). Hidalgo, P.R. and Harkess, R.L. 1999. Earthworm castings as a media amendment for poinsettia production. HortScience 34(3):516. (abstract). Eastwood, D.B., Brooker, J.R. and Gray, M.D. 1999. Location and Other Market Attributes Affecting Farmers Market Patronage The Case of Tennessee. J. Food Distribution Research 30:63. Brooker, J.R. and Eastwood, D.B. 1999. Branding Locally Grown Fruits and Vegetables Via State Logos. Journal of Food Distribution Research Proceedings section 30:1:166. Eastwood, D.B. and Brooker, J.R. 1999. Fresh Fruit and Vegetable Growers in Tennessee Factors Associated with Where They Sell Produce. Department of Agricultural Economics University of Tennessee Knoxville, Research Report 99:08. Brooker, J.R. and Eastwood, D.B. 1999. Marketing Fruits and Vegetables in Tennessee Gaining Perspective About the Challenge. The University of Tennessee Agricultural Experiment Station. Tennessee AgriScience 189.
In Print Full Length Journal Articles: Adrian, J.L, C. Montgomery, B. Behe, P. Duffy, and K.Tilt, 1998. Cost Comparisons for Infield Above-ground Container and Pot-in-Pot Production Systems, J. Envr. Horticulture, 16(2):65-68. Holt, T.A., B.K. Maynard and W.A. Johnson. 1998. Low pH enhances rooting of stem cuttings of Rhododendron in subirrigation. J. Envir. Horticulture 16(1):4-7. URI AES Contribution #3468.Maynard, B. and W.A. Johnson. 1997. Controlling rooting-out of B&B stock during storage. J. Environmental Hort. 15(2): 111 114. URI AES Contribution #3442. Maynard, B.K. 1997, Using Cupric Hydroxide to Reduce the Rooting-out of B&B Stock During Storage, HortScience 32(2): 455, 1997. Maynard, B.K., 1997, The Effect of Substrate pH on the Rooting of Rhododendron with Subirrigation, HortScience 32(2): 447, 1997. Hinson, R., W. Harrison, D. Deephouse and B. Minsky. "The Green Company: A Case of Change in Management Structure and Processes in a Small Lawn and Garden Business". International Food and Agribusiness Management Review, 1(2):287-299, 1998. Brumfield, R.G. and P.F. McSweeney. 1998. Business Profiles in the Australian Nurseries. HortTechnology. 8(2):225-229. Brumfield, R.G. 1996. Sustainable Horticulture: An Overview. HortTechnology 6(4): 352-354. Adelaja, A.O., R.G. Brumfield, and B.J. Schilling. 1996. Share Analysis of Drivers of Growth in the Ornamental Industry: A Case Study of New Jersey. Acta Horticulturae 429:301-307. Brumfield R.G. 1996. Horticultural Economics: Past, Present, Future. Acta Horticulturae 429:1-8. Barton, S.S., J.R. Brooker, C.R. Hall, and S.C. Turner, “Review of Customer Preference Research in the Nursery and Landscape Industry,” Journal of Environmental Horticulture, Vol. 16:2, June 1998. Barton, S.S. and J.R. Brooker, C.R. Hall and S.C. Turner. 1998. Review of Customer Preference Research in the Nursery and Landscape Industry. J. Environ. Hort. 16(2):118-124. June 1998. Barton, S., T. Ilvento and
J. Mercer. 1998. Educational Needs of the Nursery and Landscape Industry
in Delaware. Horttechnology 8(4):614-617. October-December 1998. Accepted Full Length Journal Articles: Holt
T.A., B.K. Maynard, W.A. Johnson, and J.T. Bushoven. 1998. Winter Performance
of Plants in Treatment Wetlands. Journal of Constructed Wetlands (in press). Submitted Full Length Journal Articles: Wohlgenant, Michael K., Anthony N. Rezitis and Charles D. Safley, "Demand for Fall Annual and Perennial plants: Pansies and Mums in North Carolina Garden Centers ", Review of Agricultural Economics, In Review. Behe, Bridget,
Robert Nelson, Susan Barton, Charles Hall, Charles Safley, and Steven Turner.
"Consumer Preferences for Geranium Flower Color, Leaf Variegation and Price",
Bedding Plants Foundation, Inc., In Review. Abstracts: Behe, Bridget, Robert Nelson, Charles Hall, Steve Turner, and Charles Safley, 1998. "Consumer Preferences for Geranium Flower Color, Leaf Variegation, and Price in Five U.S. Markets", HortScience, Volume 32, Abstract #484, p. 509. Brumfield, R.G.*, B. Ozkan, and O. Karagüzel. 1998. Contract growing for the export oriented cut flower industry in Turkey. Presented at the 25th International Horticultural Congress, Brussels, Belgium, Aug. 2-7, 1998. Brumfield, R.G.*, B. Ozkan,
and O. Karagüzel. 1998. Contract growing for the export oriented cut
flower industry in Turkey. Presented at the 95th Annual Meeting of American
Society for Horticultural Science, Charlotte, NC, July 12-15, 1998. Proceedings: Turner, Steven C. and Forrest Stegelin. “Structural Change in the Nursery Industry: Mergers and Acquisitions Versus Internal Growth Influential Factors on Out-of-State Product Sales by U.S. Wholesale Nurseries.” Proceedings of the Southern Nurserymen’s Association Research Conference, Forty-Third Annual Report, 1998: 268-271. Maynard, B.K. "Copper Impregnated Nursery Containers for Root Control" Nursery Supplies, Inc. Root Right* Product Introduction - Southern Nurserymen's Association Annual Meeting. Atlanta, GA. August, 1998. Hall, Charles R., Michael A. Arnold, Stephen P. Obst, and Douglas F. Welsh, 1998. "Economic Analysis of Producing Selected Plant Species Using Containers Treated with Spinout", Proceedings of the Southern Nurserymen's Association Research Conference, 1998: 272-275. Holt, T.A. and B.K. Maynard, 1997, Subirrigation of Rhododendron as an Alternative to Mist, Proc. Intern. Plant Prop. Soc. 47: 542-545. Hinson. R. "Kinds of Advertising Used by Woody Ornamental Plant Producers in Louisiana". Proceedings of Southern Nurserymens' Association Research Conference, Volume 43, 1998. Brumfield, R. G. 1996. Editor, Acta Horticulturae, Vol. 429, Proceedings of the XIIIth International Symposium on Horticultural Economics. Haydu, John J. 1998. “Specialty Crops
and Farmer-based Marketing: A Potential Solution to Declining Small Farm Profitability.”
Proceedings: Professional Agricultural Workers Conference, Tuskeegee University,
Tuskeegee, AL, 11 pp. Experiment Station Bulletins: Maynard, B. 1997. Rhode Island Nursery Stock Source List, Second Editon. URI, College of Resource Development Contribution No. 2974. Lemieux, N. and B. Maynard, 1998, Deer Repellents, URI CE Contribution No. 3676. Lemieux, N. and B. Maynard, 1998, Plants Least-preferred by Deer URI CE Contribution No. 3679. Lemieux, N. and B. Maynard,1998, An Integrated Pest Management Approach to Controlling Deer Damage, URI CE Contribution No. 3675. Glasgow, Tom E., Ted E. Bilderback, Tom Johnson, Katheryn B. Perry and Charles D. Safley, "Evaluating Consumer Perceptions of Plant Quality", Proceedings of 43rd Annual Southern Nursery Association Research Conference, Vol. 43, pp. 477-500, 1998. Safley, Charles D. and Michael K. Wohlgenant, Factors Affecting Consumer Purchases of Fall Nursery Products: Fall 1997 Consumer Survey, Department of Agricultural and Resource Economics, ARE Report No. 17, In Press. Harkess, R.L. and R.G. Brumfield. 1998. Winrock Farmer-to-Farmer End of Assignment Report to the Floriculture Association of Nepal. Brumfield, R.G., C.A. Dutto, and D. Mears. 1997. Middle East Regional Cooperation Program Final Project Evaluation, Maryut Agroindustrial Complex. Prepared for U.S. Agency for International Development, Bureau for Global Programs, Center for Economic Growth, Office of Agriculture and Food Security. Brumfield, R.G., C.A. Dutto, and D. Mears. 1997. Middle East Regional Cooperation Program Final Project Evaluation, Moroccan Cooperative Agricultural Research Program. Prepared for U.S. Agency for International Development, Bureau for Global Programs, Center for Economic Growth, Office of Agriculture and Food Security. Borich, P., R. Brumfield, J. Nicholaides, J. Ragland, and S. Avetissian. 1997. Agriculture Marketing Assistance Project 1997 Review and Recommendations. Presented to the U.S.D.A. Office of International Programs to summarize the review conducted May 23-June 6, 1997 in Yeravan, Armenia. Hodges, A.W., L.N. Satterthwaite and J.J. Haydu. 1998. “Analysis of Cut Foliage Businesses In Florida, 1996.” Food and Resource Economics Dept., IFAS, University of Florida, Economic Information Report EIR98-2, 19 pp. Haydu, J.J., L.N. Satterthwaite and J.L. Cisar. 1998. An Economic and Agronomic Profile of Florida’s Sod Industry in 1996.” Food and Resource Economics Dept., IFAS, University of Florida, Economic Information Report EIR98-7, 23 pp. Extension Bulletins and Research Reports: Safley, Charles D. and Michael K. Wohlgenant, Economic and Socioeconomic Factors Affecting Consumer Purchases of Fall Nursery Products, Department of Agricultural and Resource Economics, ARE Report No. 15, June 1998. Wilson, L.G., D. A. Bailey, M. D. Boyete and C. D. Safley, "Postproduction Handling of Flowering Potted Plants", North Carolina Cooperative Extension Service, AG-413-12, October 1998. DiRienzo, Cassandra and Charles Safley, “Service Is Critical: Garden Center Industry Survey", NC State Economist, North Carolina Cooperative Extension Service, November/December 1998. Barton, S.S. and B.Behe. 1998. The Role of Service and Product Quality in Meeting Customers Expectations. SNA Proceedings, August 1998. Cisar, J.L, L.N. Satterthwaite and and J.J. Haydu. 1998. “Effects of Primo on Quality, Growth, and Strength of Sod During Production and on Sod after Post-harvest Establishment.” Turf Dollars & Sense 10(1):1–4. Haydu, John J., J.L. Cisar and L.N. Satterthwaite. 1998. “Diversification as a Business Strategy: Let’s Examine the Pros and Cons.” Turf Dollars & Sense 10(2):1–4. Haydu, J.J. and JL Cisar. 1998. “Forward Planning as a Business Management Tool.” Turf Dollars & Sense 10(3):1–4. Cisar,
J.L. K.E. Williams, and J.J. Haydu. 1998. “The Occurrence and Alleviation
of Soil-Water Repellency on Sand-Based Turfgrass Systems.” Turf Dollars &
Sense 10(4):1–4. Newspaper, Magazines, etc.: Safley, Charles D. and Michael K. Wohlgenant, "Advertising Analysis - Reassessing the Effectiveness of Independent Garden Center Promotional Programs", American Nurseryman, In Review. DiRienzo, Cassandra and Charles Safley, "Service Quality Survey: An Independent Garden Center and Mass Merchandiser", Nursery Notes, North Carolina Association of Nurserymen, Inc., Vol. 32 No.6, November-December 1998. Safley, Charles D., Douglas A. Bailey and Michael K. Wohlgenant, "Garden Center Purchase Patterns During the Spring and Fall Marketing Seasons" Greenhouse Product News, Volume 9, Number 2, pp. 24-31, February 1999. Kuehny, J.S. and P.C. Branch. 1998. Cultural practices can impact poinsettia stem strength. GMPro Aug. Issue. pp 49-50. Haydu, John J., A.W. Hodges and P.J. van Blokland. 1998. “Turfgrass and Citrus, Apples and Oranges.” Florida Turf Digest 15(1):14-16. Haydu, John J. 1998. “Marketing Nursery Products: Is Your Company Doing Enough.” Ornamental Outlook 7(5): 30–32. Haydu, John J., 1998. “Four Traditional Marketing Strategies: Reviewing the Basics.” Landscape and Nursery Digest, September, pp 20–22.
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